Logo Final

Here is my Logo Final! I started out with a very similar sketch, then brought it into Illustrator then, traced the paws & footprints to make them into fully scaleable objects. Then, adding in the letters ESA down the middle. Initially in the draft the colors were significantly lighter & the only letters/words on the logo was ESA. After receiving peer feedback I darkened the colors a bit & added the words emotional, support & animal to underneath the individual letters. Also, after the draft I added a rounded square around the whole design to give it a definite begin & end. Although, this is not necessary to be included in all uses of the design. I just thought it was most beneficial to add it for this presentation of the logo. This design I think, makes a very strong impact on a person, as well as being very self-explanatory. In this logo design you can see the work of an animal & human working together.